Outdoor heat reflects the new driving force for the recovery and development of the consumer industry.-Shenzhen Taiwoo Battery Co., Ltd

Strong market demand——The change of leisure style shows that the market has the demand to seek a newer, more beautiful and better lifestyle, and it can trigger an upsurge. Behind the outdoor heat is the shaping and upgrading of consumers' ability, equipment and habits, and the readjustment of industrial resources and capabilities. These changes will give new connotation and vitality to the tourism and life service industry.
High-frequency consumption pattern——The frequency of outdoor leisure is much higher than that of traditional tourism and vacation, which inevitably requires more effective resource organization, more diversified marketing and operation, and closer connection with family, and will inevitably precipitate more valuable resources and generate more operation and investment value.
Close interaction between the upper and lower industrial chains——Outdoor heat forms a closer interactive relationship between the upper and lower industrial chains. Outdoor leisure has a strong role in driving the sales of equipment, which brings great development opportunities to outdoor equipment manufacturers. The upstream and downstream industries are closer together, forming a new ecological relationship of the industry.
In-depth online and offline connection relationship——Offline activities are quickly and instantly transformed into "grass planting" content of online marketing, which brings more traffic and leads to further offline consumption. Online and offline consumption content is spiraling in this process.
Powerful content generation ability——All kinds of new activities such as picnics, outdoor sports, family activities, cultural fairs, cultural performances, etc. emerge one after another from the outdoor leisure platform, forming a huge space for expansion.
The outdoor leisure industry also faces many challenges——First of all, there are many problems in hygiene, safety, water supply, garbage disposal, sewage treatment, epidemic prevention, fire control, emergency rescue, reception, etc., especially the spontaneous outdoor leisure spots have many hidden dangers; Secondly, the product depth is insufficient, the content supply tends to be flat and homogeneous, and the ability to guide in depth is insufficient; Third, the supply is fragmented and the specialization is insufficient.To promote the better development of outdoor leisure, first, we need to deeply study the new industrial logic brought by outdoor heat, judge the connotation and extension of its high-quality development, and deepen the industry and public services; Second, timely introduce and implement industry standards, quickly improve the professional operation ability and comprehensive management ability of the industry, reduce environmental impact and achieve sustainable development; Third, accelerate the development of high-level outdoor leisure products, form a number of influential outdoor leisure destinations and cities at home and abroad, promote the formation of professional and digital service platforms, and lead the industrial development.