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Singapore's "Business Times" published on June 20th that China's e-commerce platform said that during this year's "6.18" shopping festival, high-end home appliances and camping equipment were among the most sought after commodities by Chinese consumers. Many e-commerce platforms also said that driven by the increasing popularity of outdoor activities, especially the popularity of urban residents, the sales of camping equipment and outdoor equipment are also surging.
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In recent years, the popularity of outdoor leisure industry represented by exquisite camping, outdoor sports and parent-child amusement has remained high. Under the background of the normalization of epidemic prevention and control, the outdoor leisure sports craze (hereinafter referred to as "outdoor fever") has gradually formed a mini-holiday trend characterized by short stay, high frequency, high attention and multi-play. This new type of consumption, which takes domestic leisure as the main body, links the international outdoor consumption trend, stimulates the supply of leisure equipment at home and abroad, and has the characteristics of continuous upgrading, shows the great potential kinetic energy of Chinese residents' consumption.
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Behind the outdoor heat, there is the long-term latent growth of outdoor culture, the increasing number of outdoor enthusiasts, the continuous investment of the supply side for a long time, and the active cultivation of the media. These accumulations form a special chemical reaction, which brings a free, casual and green living condition to the public, and thus becomes an instant hit.
